{"id":2146,"date":"2021-11-18T13:54:51","date_gmt":"2021-11-18T13:54:51","guid":{"rendered":"https:\/\/www.civita.art\/innovazione\/"},"modified":"2022-06-16T13:45:35","modified_gmt":"2022-06-16T13:45:35","slug":"innovation","status":"publish","type":"page","link":"https:\/\/d2ud2e66zzg4f0.cloudfront.net\/en\/innovation\/","title":{"rendered":"Innovation"},"content":{"rendered":"\n<section class=\"wp-container-1 wp-block-group page-heading\"><div class=\"wp-block-group__inner-container\">\n<h1 id=\"cultural-innovation\">Cultural innovation<\/h1>\n<\/div><\/section>\n\n\n\n<section class=\"wp-container-3 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-image-fill has-light-gray-background-color has-background\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.civita.art\/wp-content\/uploads\/2022\/01\/exhibit-immersivo-low.jpg);background-position:50% 50%\"><img loading=\"lazy\" width=\"2838\" height=\"1824\" src=\"https:\/\/www.civita.art\/wp-content\/uploads\/2022\/01\/exhibit-immersivo-low.jpg\" alt=\"\" class=\"wp-image-1433 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<article class=\"wp-container-2 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<p>We promote the merging of new digital tools with traditional cultural service management processes. Digital innovation is the greatest revolution of our time and the key to achieving what once seemed impossible.<br>We create new, cutting-edge project solutions, while constantly redefining business processes and devising innovative models for managing human resources, and the time and place of work through training activities. This is why we have taken on the challenge of real market innovation, which mainly involves studying and analysing new trends and opportunities using a data-driven approach in the cultural heritage sector.<\/p>\n\n\n\n<a class=\"wp-block-civita-cta is-style-border\" data-popover=\"contact-form\" data-popover-content-id=\"2413\" data-popover-parent-id=\"2146\"><span class=\"label\">More information<\/span><\/a>\n<\/div><\/article>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-container-5 wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.civita.art\/wp-content\/uploads\/2022\/02\/digital.jpg);background-position:52% 51%\"><img src=\"https:\/\/www.civita.art\/wp-content\/uploads\/2022\/02\/digital.jpg\" alt=\"\" class=\"wp-image-2147 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<article class=\"wp-container-4 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-blue-color has-text-color\" id=\"digital-transformation\">DIGITAL TRANSFORMATION <\/h2>\n\n\n\n<p>Thanks to the ongoing digital transformation, we can deliver solutions that create an increasingly interactive and engaging experience for visitors.<br>This is possible thanks to mobile-first, social and cloud technologies, which, together with data analysis, are the building blocks of the next-generation of applications.<br>New technological trends, such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), Blockchain (NFT) and the Internet of Things (IoT), are opening up further opportunities for innovation in the digital world for cultural and creative industries that are ready to embrace them with us.<\/p>\n<\/div><\/article>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-container-7 wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.civita.art\/wp-content\/uploads\/2022\/02\/proiezioni-immersive.jpg);background-position:72% 80%\"><img src=\"https:\/\/www.civita.art\/wp-content\/uploads\/2022\/02\/proiezioni-immersive.jpg\" alt=\"\" class=\"wp-image-2149 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<article class=\"wp-container-6 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-blue-color has-text-color\" id=\"immersive-roductions\"> IMMERSIVE PRODUCTIONS<\/h2>\n\n\n\n<p>We combine the rigour of artistic and cultural content with engaging storytelling, installation curation, exhibitions and performances that \u2013 without sacrificing the physicality \u2013 are able to involve different target audiences through the use of technology and the various languages of the arts.<br>In close contact with public and private entities, we create real and immersive productions that are not just a visit, but a journey, based on the interplay of installations, lights, colours and museum spaces. At the centre we always see the visitor, immersed in a captivating and engaging journey, guided towards learning and knowledge.<\/p>\n<\/div><\/article>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-container-9 wp-block-group alignwide\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center is-image-fill\"><figure class=\"wp-block-media-text__media\" style=\"background-image:url(https:\/\/www.civita.art\/wp-content\/uploads\/2022\/02\/urban-art_low.jpg);background-position:49% 100%\"><img src=\"https:\/\/www.civita.art\/wp-content\/uploads\/2022\/02\/urban-art_low.jpg\" alt=\"\" class=\"wp-image-2151 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<article class=\"wp-container-8 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-blue-color has-text-color\" id=\"new-products-and-services\">NEW PRODUCTS AND SERVICES<\/h2>\n\n\n\n<p>New ways of using museum services and the experimentation with new technologies when applied to cultural heritage has led us to design new products and services. Our activities, in the context of a dynamic national and international museum network, has resulted in us setting up a unique lab to facilitate and support the involvement of technology partners and interested institutional partners, and to propose new solutions. It is in this context that we have developed our own in-house concept design hub, also dedicated &nbsp;to exhibition and museum design and layout, and have experimented with, and brought to market, mixed reality applications (augmented reality and virtual reality), handling all phases from design to execution. We have also pioneered patents for new utility models and digital products that lie somewhere between art and science on the one hand and cultural entertainment on the other.<\/p>\n<\/div><\/article>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"wp-container-11 wp-block-group civita-columns-slider\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-container-10 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"has-blue-color has-text-color\" id=\"le-nostre-esperienze-piu-significative\">OUR MOST SIGNIFICANT EXPERIENCES<\/h2>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"3263\" height=\"1893\" src=\"https:\/\/www.civita.art\/wp-content\/uploads\/2022\/01\/bino_3-low.jpg\" alt=\"\" class=\"wp-image-1438\"\/><\/figure>\n\n\n\n<h3 id=\"binocolart\"><strong>BINOCOLART<\/strong><\/h3>\n\n\n\n<p>Conceived and developed by Civita, this project was created with the aim of bringing traditional viewing binoculars into the contemporary technological world of augmented reality. By exploiting mixed reality, Binocolart highlights scenic, historical and cultural heritage as an edutainment tool for an entirely original experience.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"519\" src=\"https:\/\/www.civita.art\/wp-content\/uploads\/2022\/06\/PalazzoBranciforte_low-1024x519.jpeg\" alt=\"\" class=\"wp-image-2459\" srcset=\"https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/PalazzoBranciforte_low-1024x519.jpeg 1024w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/PalazzoBranciforte_low-300x152.jpeg 300w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/PalazzoBranciforte_low-768x390.jpeg 768w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/PalazzoBranciforte_low-1536x779.jpeg 1536w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/PalazzoBranciforte_low.jpeg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"virtual-tour\"><strong>VIRTUAL TOUR<\/strong><\/h3>\n\n\n\n<p>Designed for the Fondazione Sicilia in two of Palermo&#8217;s historic palazzos, Palazzo Branciforte and Villa Zito, the Virtual Tours were created using the highest standards available today. This makes the virtual tours as stimulating as possible, through the in-depth study of the details and the inclusion of interactive games linked to the content of the works.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/www.civita.art\/wp-content\/uploads\/2022\/06\/brera_cm210525_2473_low-1024x683.jpeg\" alt=\"\" class=\"wp-image-2461\" srcset=\"https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/brera_cm210525_2473_low-1024x683.jpeg 1024w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/brera_cm210525_2473_low-300x200.jpeg 300w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/brera_cm210525_2473_low-768x512.jpeg 768w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/brera_cm210525_2473_low-1536x1024.jpeg 1536w, https:\/\/d2ud2e66zzg4f0.cloudfront.net\/wp-content\/uploads\/2022\/06\/brera_cm210525_2473_low-2048x1365.jpeg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"e-commerce\"><strong><strong>E-COMMERCE<\/strong><\/strong><\/h3>\n\n\n\n<p>The Bottega Brera e-commerce project was developed in response to the need to create an online sales channel for the Pinacoteca di Brera. The online store is the visitor&#8217;s point of reference for preparing for their visit, offering guides and scientific publications for families, adults and children, allowing them to discover original products inspired by the Brera collection.<br><a href=\"https:\/\/bottegabrera.org\/\">https:\/\/bottegabrera.org\/<\/a><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Cultural innovation We promote the merging of new digital tools with traditional cultural service management processes. Digital innovation is the greatest revolution of our time and the key to achieving what once seemed impossible.We create new, cutting-edge project solutions, while constantly redefining business processes and devising innovative models for managing human resources, and the time [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation: tra Tradizione e Digitale - Civita Mostre e Musei<\/title>\n<meta name=\"description\" content=\"Scopri come Civita promuove la contaminazione tra nuovi strumenti digitali e multimediali e i tradizionali processi di gestione dei servizi culturali.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation: tra Tradizione e Digitale - 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