We promote the merging of new digital tools with traditional cultural service management processes. Digital innovation is the greatest revolution of our time and the key to achieving what once seemed impossible.
We create new, cutting-edge project solutions, while constantly redefining business processes and devising innovative models for managing human resources, and the time and place of work through training activities. This is why we have taken on the challenge of real market innovation, which mainly involves studying and analysing new trends and opportunities using a data-driven approach in the cultural heritage sector.
Cultural innovation
DIGITAL TRANSFORMATION
Thanks to the ongoing digital transformation, we can deliver solutions that create an increasingly interactive and engaging experience for visitors.
This is possible thanks to mobile-first, social and cloud technologies, which, together with data analysis, are the building blocks of the next-generation of applications.
New technological trends, such as Augmented Reality (AR), Virtual Reality (VR), Artificial Intelligence (AI), Blockchain (NFT) and the Internet of Things (IoT), are opening up further opportunities for innovation in the digital world for cultural and creative industries that are ready to embrace them with us.
IMMERSIVE PRODUCTIONS
We combine the rigour of artistic and cultural content with engaging storytelling, installation curation, exhibitions and performances that – without sacrificing the physicality – are able to involve different target audiences through the use of technology and the various languages of the arts.
In close contact with public and private entities, we create real and immersive productions that are not just a visit, but a journey, based on the interplay of installations, lights, colours and museum spaces. At the centre we always see the visitor, immersed in a captivating and engaging journey, guided towards learning and knowledge.
NEW PRODUCTS AND SERVICES
New ways of using museum services and the experimentation with new technologies when applied to cultural heritage has led us to design new products and services. Our activities, in the context of a dynamic national and international museum network, has resulted in us setting up a unique lab to facilitate and support the involvement of technology partners and interested institutional partners, and to propose new solutions. It is in this context that we have developed our own in-house concept design hub, also dedicated to exhibition and museum design and layout, and have experimented with, and brought to market, mixed reality applications (augmented reality and virtual reality), handling all phases from design to execution. We have also pioneered patents for new utility models and digital products that lie somewhere between art and science on the one hand and cultural entertainment on the other.
OUR MOST SIGNIFICANT EXPERIENCES
BINOCOLART
Conceived and developed by Civita, this project was created with the aim of bringing traditional viewing binoculars into the contemporary technological world of augmented reality. By exploiting mixed reality, Binocolart highlights scenic, historical and cultural heritage as an edutainment tool for an entirely original experience.
VIRTUAL TOUR
Designed for the Fondazione Sicilia in two of Palermo’s historic palazzos, Palazzo Branciforte and Villa Zito, the Virtual Tours were created using the highest standards available today. This makes the virtual tours as stimulating as possible, through the in-depth study of the details and the inclusion of interactive games linked to the content of the works.
E-COMMERCE
The Bottega Brera e-commerce project was developed in response to the need to create an online sales channel for the Pinacoteca di Brera. The online store is the visitor’s point of reference for preparing for their visit, offering guides and scientific publications for families, adults and children, allowing them to discover original products inspired by the Brera collection.
https://bottegabrera.org/
